Hi, my name’s Gabe and I am over-caffeinated. Why am I over-caffeinated you might ask? Because I’m working with OpenSignal and TechHive to collect some standardized data across the U.S. of A. Part of that data collection is finding out how well different carriers work in all the places you might use your phone, including inside buildings.

And what better place to pop inside to run some tests for a minute than your local coffee shop? I just started collecting data a few days ago, but so far, it’s taken me to at least ten different Starbucks locations in San Francisco (as you may have suspected, they all look the same, with the fascinating exception of the large-unstealable-item-that-the-restroom-key-is-attached-to).
I’m taking along eight phones, four iphones and four android devices, each with service from one of the four major US carriers.
I’ve already found out that standing around downtown with a bunch of phones in a portfolio will invariably be met with generous and not-so-generous offers of cash. I’m guessing that if you’ve ever had a phone lost or stolen, this is probably how it found its next home. I won’t single out a specific city for this, because it has happened literally in every downtown stop of every city so far. I’ve also come across a few shop owners who wanted to be reassured that I was not there to do some kind of strangely conspicous surveillance. I can only wonder about what is there to be surveilled.
At each testing location I’m using a modified OpenSignal app to collect all the data we can about things like signal strength, tower location, and upload and download speeds.
Aside from the fact that I find this raw data totally fascinating, it’s important for OpenSignal to have a baseline for the kind of data we’re crowdsourcing as well. Because I’m using the same devices in each area and tightly restricting any other variables, we can get the kind of unbiased scientific information that can be used to check the crowdsourced information as well as truly quantify claims like “best nationwide network” and “best 4G coverage” that marketing departments tend to toss around. We’ll also be comparing it to similar data collected in previous years to see what has changed.
In the coming weeks I will be in about 18 more cities, and many, many more coffee shops. As much as I appreciate the amazingly consistent Starbucks atmosphere, I appreciate a bit of variation. This week I’ll be in San Diego, Los Angeles, Las Vegas and Phoenix. Are there local cafes you like? Tell me, dear reader, where I should go.
You can also see where I am by following me on Facebook (OpenSignal Gabe), FourSquare (OpenSignal) where I’ll be checking in periodically.
I think Laura Agustín’s post about Nicholas Kristof’s Half the Sky documentary (trailer below) is an interesting read. Read it here: “Kristof’s Paternalistic Smarm: the Soft Side of Imperialism redux”
I also had a hard time watching the PBS documentary. Aside from my general uneasiness when men talk to women about “how hard it must be for you,” media is a tricky thing. On one hand I think it’s a good thing that anyone (Kristof or Agustín) is telling that story, as skewed as the perspective may be. On the other hand… all the things she wrote about.
The key is promoting discussion, which posts like this prove it accomplished, in some small way. What I really wish is that writers like Kristof were more explicit in their framing of the debate and that consumers of media would see documentaries as jumping boards for larger conversations, as opposed to passive media to be consumed and filed away as unbending truth.
There are bigger issues at play about how we (the west, white people, media spectators, the internet) can participate in helping the people who want to be helped (from poverty, sex work, disease, low wages, you-name-it) without falling into centuries of our own unpleasant cultural muck in the process. In Epstein’s “The Invisible Cure,” she talks about the gross misuse of AIDS funding spent in eastern Africa creating western style hospitals, overhead, travel, and buying state of the art equipment - when the best care was given in homes and small scale centers with budget-limited control measures. It’s a similar problem faced with trafficking. How to help without some kind of culture translation? And who’s translation to trust?
Gabe Scelta is the Innovation Director at Ethicodes and Research Associate at the Ethiopian Global Initiative. A fellow at the Emerge Venture Lab, Gabe’s deep knowledge of the technology industry keeps Ethicodes pushing the frontiers of the fair trade industry. He holds a master’s degree from the University of London’s School of Oriental and African Studies and a bachelor’s degree from Boston University. He lives in New York City.
The Daily Show’s John Stewart interviews economist Dambisa Moyo, who’s book “Winner Take All: China’s Race for Resources and What It Means for the World” hit bookstands (and kindles) back in June. This may not be available for viewing outside the US, but it’s an excellent interview for anyone interested in the US’ (and China’s) involvement and outlook on development in Africa. I haven’t read the book yet, but this interview definitely bumped it up on my reading list.
Gabe Scelta is the Innovation Director at Ethicodes and Research Associate at the Ethiopian Global Initiative. A fellow at the Emerge Venture Lab, Gabe’s deep knowledge of the technology industry keeps Ethicodes pushing the frontiers of the fair trade industry. He holds a master’s degree from the University of London’s School of Oriental and African Studies and a bachelor’s degree from Boston University. He lives in New York City.
This is part two of “Pizza, Beer & Stock Options Don’t Cut It Anymore: Technologists and Social Entrepreneurs” - part I is here.
In my role with Ethicodes I’m designing a mobile game-type app for ethical and sustainable consumption. In my professional life, I’ve been a designer and programmer for web and mobile. That means I have the unique experience of having been on both the management / programmer table. The work I do for Ethicodes can’t be done alone, and I’ll admit, there are (many) elements of programming that are better left to the specialists. In my juggling of these two worlds, I’ve come across the paradox of social enterprise technology. Most often it comes down to money, understanding and respect. Here’s some advice from both sides of the table.
Part II: Tips for Developers
Just like last time, I’d love to hear from other management / developers about experiences, tips, and frustrations in the comments.
Gabe Scelta is the Innovation Director at Ethicodes and Research Associate at the Ethiopian Global Initiative. A fellow at the Emerge Venture Lab, Gabe’s deep knowledge of the technology industry keeps Ethicodes pushing the frontiers of the fair trade industry. He holds a master’s degree from the University of London’s School of Oriental and African Studies and a bachelor’s degree from Boston University. He lives in New York City.
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In my role with Ethicodes I’m designing a mobile game-type app for ethical and sustainable consumption. In my professional life, I’ve been a designer and programmer for web and mobile. That means I have the unique experience of having been on both the management / programmer table. The work I do for Ethicodes can’t be done alone, and I’ll admit, there are (many) elements of programming that are better left to the specialists. In my juggling of these two worlds, I’ve come across the paradox of social enterprise technology. Most often it comes down to money, understanding and respect. Here’s some advice from both sides of the table.
Part I: Tips for Social Entrepreneurs
Stay tuned next week for the other side of the table—Tips for Developers. I’d love to hear from other management / developers about experiences, tips, and frustrations in the comments.
Gabe Scelta is the Innovation Director at Ethicodes and Research Associate at the Ethiopian Global Initiative. A fellow at the Emerge Venture Lab, Gabe’s deep knowledge of the technology industry keeps Ethicodes pushing the frontiers of the fair trade industry. He holds a master’s degree from the University of London’s School of Oriental and African Studies and a bachelor’s degree from Boston University. He lives in New York City.
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Invisible Children is doing a great job on the KONY2012 campaign. A great cause and a great use of social media.
There’s been a lot of press this past week about Foxconn, the Taiwanese company whose Chinese factories produce iPads, iPhones and many other high-end consumer electronics. The New York Times and This American Life rightly highlight working conditions, and problematic trade issues.
“The reality is that Apple, adhering to a sound business model, strives to make the best products possible at a quality level that is second to none. Unfortunately, the workforce and infrastructure in the United States is not up to the task.”
Adam Clampitt, Made in the USA: It’s More Complex Than You Think
Apple’s business model is no surprise and no secret. It relies on an imbalance of value, of material, of labor standards, and, yes, of human expectations. In essence, it is the business model of roughly the past 2000 years of trade.
Trade on the Silk Road began in the Han Dynasty (206 BCE – 220 CE) and created some of the most successful cities and empires of the ancient world. Despite the name, the Silk Road was not about silk. It was about goods being brought from one end of the world to the other, across continents, cultures, and value systems. Fabrics, spices, medicines and tools were manufactured in one place where they were relatively abundant and cheaply produced and brought to other places where they were not.
What we see with Foxconn, and with the lurking and enormous problem of manufacturing goods in the USA, is the inevitable trajectory of a system which makes the world much smaller and infinitely more connected.
When I was a child, my family took a vacation to eastern Pennsylvania. For me this was a trip to Hershey’s Chocolate World, where I had fantasies of diving into natural lakes of chocolate alá Augustus Gloop. But there was another part of the trip, which probably made my chocolate induced hyperactivity a little more excusable for the adults involved. We stopped in Mauch Chunk, Pennsylvania, outside of Wilkes Barre to see where my grandmother, then in her 60s, grew up.
She always spoke excitedly about riding the Mauch Chunk Switchback Gravity Railroad. If you’re into trivia, you’ll want to know that it was built in 1827, and it’s considered the first “roller coaster” in the US. Actually, it was built to be an innovative way to shuttle coal from the mines of the Lehigh Coal & Navigation Company to the Lehigh Canal, where it would be shipped off to the rest of the country, to warm houses in New York, run steam trains to the Dakotas, and power the steel industry in Pittsburgh. Coal, and the things it ran, were the microprocessors and iPads of the day.
When we arrived in Jim Thorpe (the modern, de-natived name for Mauch Chunk), I remember driving around for a long time. It’s not a big place but my grandmother couldn’t quite figure out where the house used to be. It was a long time ago, it was all gone. We asked, “Well, what was the address?” She answered, “Mine 7”. Needless to say, Mine 7 was no longer the name of anything there. You see, all of her family worked in the coal mines, almost as soon as they could hold a shovel. Because women were ‘not suited’ for mine work she was able to stay in school until eighth grade, longer than any of her brothers. It was a town of immigrants and cheap labor and the ones that weren’t killed in accidents eventually got what they called “the black lung.” They worked in appalling conditions, lived at their workplace, and owed their paycheck to the company store.
The point that I’m trying to make, is that nothing has changed. Some day, the workers at Foxconn will have just as difficult of a time pointing out “Dormitory 82” as my grandmother did finding “Mine 7.” The thing that has changed are our expectations of humanity, our understanding of human rights, and our global interconnectedness. Those three things are at odds with the 2000 year old system that relies on imbalances in values and standards. They will not let the old model of a free market stand much longer.
I am not an opponent of the free market, or of capitalism, but I believe the current system is breaking down in ways that may not be fixable. We are all going to need to come up with new ways of thinking, and set new standards and expectations if we are hoping to thrive in this increasingly connected world economy. I don’t know what the answer is, but I know we’ll need to figure it out sooner than later.
Gabe Scelta is the Innovation Director at Ethicodes and Research Associate at theEthiopian Global Initiative. A fellow at the Emerge Venture Lab, Gabe’s deep knowledge of the technology industry keeps Ethicodes pushing the frontiers of the fair trade industry. He holds a master’s degree from the University of London’s School of Oriental and African Studies and a bachelor’s degree from Boston University. He lives in New York City.
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This week I’ve been reading “Extra Lives: Why Video Games Matter” by Tom Bissell. Bissell spends a lot of time looking at first-person shooters and the nuances of storytelling in open world games.
The whole point of any game is to be interactive. There is some reason for you to press a button or push a joystick left or right, whether it is to make sure the glowing Pong orb doesn’t fly away or to kill a zombie in Left 4 Dead. For various reasons, the standard video game priorities can be summed up as “Collect & Destroy”—that is, collect the things (coins, weapons, magic potions) that help you get towards a certain goal (the princess, the safe house, the next level) while simultaneously destroying anything that gets in the way (zombies, the Koopa Troopa, orange pixelated ghosts). This has made me think a lot about—at the risk of getting overly philosophical—what we want from our human experience.
Games, in general, are not about real life. Of course, like any good book or movie, part of the reason for that is escapism. If I wanted to live my life, why would I do so on a Wii? But I think the major reason is just that real life is ultimately pretty boring—desperately slow moving and depressingly uneventful. Even real-life games like The Sims have to speed up time and create obstacles like peeing your pants or setting yourself on fire. Just like in literature, we can say that it is “conflict and drama” that make games interesting. But what we seek out in real life is usually avoiding conflict and drama at all costs. As it turns out, the easiest way to get to the safehouse, is to make sure you don’t encounter any zombies at all.
At Ethicodes I’m working on the logic and needs of a game in which the player is a coffee farmer. The goal, like your average zombie apocalypse game, is simply survival. But instead of battling zombies you are simply battling the current global trade economy. By far the easiest thing to do is to avoid all conflict, but in the current agricultural market, avoiding conflict, not fighting for every penny of that sale, means starving to death. Can we make not-starving-to-death as compelling a goal as reaching a zombie-proof bunker? Our lives may depend on it.
Gabe Scelta is the Innovation Director at Ethicodes and Research Associate at theEthiopian Global Initiative. A fellow at the Emerge Venture Lab, Gabe’s deep knowledge of the technology industry keeps Ethicodes pushing the frontiers of the fair trade industry. He holds a master’s degree from the University of London’s School of Oriental and African Studies and a bachelor’s degree from Boston University. He lives in New York City.

For once I’m not sure I agree with my co-blogger Kris Gryte’s last post—Why Ethical Deals Send the Wrong Message. I mean, I do agree with it on all the fundamental levels, but I think there are some key points missing. As someone with a lot of marketing experience, I think Kris’ sentiment represents a Pie-in-the-Sky argument that isn’t necessarily realistic.
If consumers are even moderately aware of ethically sourced goods, I believe they are keeping all this in mind. For instance, if you are invested enough to be reading this blog, I’m confident you are already aware of the nuanced balance between fair trade and free trade and do your best on a purchase-by-purchase basis to do good. The challenge comes in moving the much larger portion of the consumer market away from the dark side.
Ultimately it is a language barrier. The larger market forces have created the language: daily deals, holiday sales, doorbusters, discounts and coupons, oh my! Sites like Groupon and Living Social use these linguistic gymnastics to stress one thing—that price is the most important thing consumers can base their purchasing decisions on. When ethical brands try to push the idea that (surprise) ethics, and real people and experiences behind the products might be more important, the message is quickly drowned out by the other 90% - Sale! Cheap! market noise. The market is shifting, there’s no doubt about that, but the ethical message is still no more than a whisper.
Understanding the larger language issue puts the marketers of ethical goods in an awkward spot. If they only focus on transparency and ethics, as Kris suggests, they are preaching to the choir, the portion of the market that is already listening very intently for that whisper of ethics. If they buy into a daily deal or push holiday sales, on Blissmo, EthicalDeal, ecomom, GreenDeals, and Fair Trade A Day, they are using the dominant language to possibly shift a tiny percentage of the market, who in turn, might start listening a little closer next time to the ethical message.
I absolutely agree with Kris’ message:
So, as this holiday season comes to a close, let us step back, reflect, and realize the true impact of purchasing decisions. Think twice about that ethical ‘deal’, but rather spend your money consciously, wisely, and ethically, endeavoring to build a sustainable relationship between you, the good, and the producer who brought that good to life. What is not so important is how great a deal we offer or find, but doing our bit of good by remaining true to our core values and ensuring a brighter, greener, more transparent, and ethical future.
But I’m sure if you are reading this, you were planning on doing that anyway.
Gabe Scelta is the Innovation Director at Ethicodes and Research Associate at the Ethiopian Global Initiative. A fellow at the Emerge Venture Lab, Gabe’s deep knowledge of the technology industry keeps Ethicodes pushing the frontiers of the fair trade industry. He holds a master’s degree from the University of London’s School of Oriental and African Studies and a bachelor’s degree from Boston University. He lives in New York City.

I’m at the Cloudforce NYC conference today and one thing that has been mentioned a lot is the growing expectation of transparency in enterprise level organizations. As we as individuals have a growing understanding of our personal data being used for marketing purposes, we are coming to naturally expect the same from the corporations that we interact with on a daily basis. For example, I understand that in having an account with Bank of America they have access to a good deal of my sensitive information—social security numbers, addresses, credit scores and that they can use that information to judge whether I am a good business risk or investment. Now customers are coming to expect the same from their corporations.
For example, there was a time, not so long ago, that the amount of information needed to open a checking account was fairly minimal and your personal information was locked away in your local bank’s file cabinet. With cloud computing, social networks and data mining, consumers understand that there is a different social contract at play, and they are expecting corporations to hold up their end of the bargain. To follow the previous example, I might want to know that Bank of America owed the central bank $86 billion the same day that their Corp. Chief Executive Officer Kenneth D. Lewis wrote to shareholders that he headed “one of the strongest and most stable major banks in the world.”
Not only are consumers expecting transparency that will effect financial risk decisions, but (and possibly more importantly) they want to know what kind of personal or ethical risks they are taking. For example, it’s important to me that I don’t support Chick-Fil-A because they’ve reportedly given $1.1 million to anti-LGBT organizations through their charitable WinShape Foundation.
One thing that Salesforce stresses is that transparency isn’t just important in outward-facing conversations, but within (especially) large corporations. They’ve been making a good case for their product today, but they’ve never been lacking in the sales department. I’ll admit that it looks a lot better than the last time I used it with Goodwill of San Francisco five years ago, especially with Chatter, Radian6 and Fortuit. The biggest takeaway though is that the data produced by both individuals and large corporations is increasingly difficult to keep track of and we’re all in need of tools to juggle the ridiculous amount of information we need to properly evaluate our choices, regardless of whether our decisions are motivated by business, ethical or personal values.Gabe Scelta is the Innovation Director at Ethicodes. A fellow at the Emerge Venture Lab, Gabe’s deep knowledge of the technology industry keeps Ethicodes pushing the frontiers of the fair trade industry. He holds a master’s degree from the University of London’s School of Oriental and African Studies and a bachelor’s degree from Boston University. He lives in New York City.