though, to be honest, my reaction was visceral and emotional. I think what bugs me the most is my own culture, the fact that the most successful recent attempt to raise awareness about a human rights abuse in Africa starred and was narrated by a handsome white man, came in the form of a high-concept, high-cost video with a booming rock soundtrack, titled to hook the 2012 US presidential race, and happily simplified its cause for the sake of an easy-to-absorb and appealing emotional narrative (protagonist, antagonist, easy solution, your role).
And it worked. Or is so far. If this is the new recipe for engaging Americans in the problems of the rest of the world, this makes me sad. Are we only able to engage with others’ suffering through the glitzy flashing lens of our own popular culture?