“Our aim is to create a tool that serves as a ‘rosetta stone’ for the public to understand where they fit in the issue,” Justin Dillon, the executive director of SlaveryFootprint.org, said in a statement. Dillon hopes the campaign’s website and mobile application will help users see that they’re intimately connected to forced labor. “We’re not saying don’t purchase things, but if there’s a better option, we’ll tell you — and we’ll know where you are,” Dillon told Wired.com.